Digital Marketing Foundations

Get the whole picture of modern marketing in one day. From positioning and content to email, search and paid ads, you will learn how the pieces fit together — and how to spend a budget without wasting it.

For founders, freelancers and anyone new to marketing a product or service.

What you will learn

• Define your audience and a message that lands
• Plan content that earns attention
• The fundamentals of SEO and email marketing
• Read the metrics that actually matter
• Set up and run a first paid campaign